Getting VBP+ certified verifies the responsible practices on your beef cattle operation to your customers - consumers, retailers, and buyers.
Interested in how retailers are committed to certified sustainable beef? Check out this video from CRSB stakeholders: (CRSB - Canadian companies committed to beef sustainability)
There are other benefits though to certification on VBP+. Meeting industry standards for food safety, animal care, biosecurity and environmental stewardship can:
VBP+ can help producers enhance record keeping systems to meet specific market demands; for example, clients seeking beef cattle raised under specific production protocols.
Voici ce qui ressemblerait à la version finale de la conférence de Mme Côté sur VBP+