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Benefits For Producers

Getting VBP+ certified verifies the responsible practices on your beef cattle operation to your customers - consumers, retailers, and buyers.

Interested in how retailers are committed to certified sustainable beef? Check out this video from CRSB stakeholders:  (CRSB - Canadian companies committed to beef sustainability)

There are other benefits though to certification on VBP+. Meeting industry standards for food safety, animal care, biosecurity and environmental stewardship can:

VBP+ can help producers enhance record keeping systems to meet specific market demands; for example, clients seeking beef cattle raised under specific production protocols.

Benefits of VBP+

VBP Benefits Cattlemen 2016

Voici ce qui ressemblerait à la version finale de la conférence de Mme Côté sur VBP+


  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

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