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Why did the industry develop the VBP+ program?

Animal health and care, food safety and environmental stewardship are increasingly important to the general public and the Canadian beef industry is keeping step. Beef retailers and consumers want to understand, at a base level, about our production practices at the farm, ranch and feedlot level. The VBP+ program expansion began in 2013 to build a program identifying outcomes for responsible production practices that are practical, credible and meet marketplace expectations.

What are the basics of the new program?

The VBP Producer Manual and Supplemental VBP+ Producer Manual outline the general production practices producers across Canada follow related to animal health and care, feeding and managing the beneficial aspects for land and conservation. VBP+ also helps producers identify operational areas of importance to improve management and demonstrate they do so through responsible stewardship. A module on biosecurity, a set of practices to help stop disease transfer, was also added, which further contributes to overall animal health.

Who developed the new modules?

Each module was developed by a stakeholder steering committee including: veterinarians; audit specialists; researchers; subject matter specialists; government; and, at times, the dairy industry who also produce beef. Stakeholders reviewed all areas and came up with outcome-based programming. Associated questions were piloted on-site in BC, AB, SK, MB, and ON then teams identified the major areas to focus on. VBP+ was developed through partial funding from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2.

What does a producer need to do to enroll in VBP+?

Firstly get educated on what the program is by reading the producer manual and new supplemental producer manual (see Producer Resources>Manuals and Forms section of this website). Then contact the VBP+ provincial coordinator for your region and review the major outcome areas. To enroll, producers need to complete a self-assessment and send this document to the coordinator who will inform them of the next steps to move forward with an on-site validation audit. To qualify for a validation audit cow-calf producers will need six (6) months of records at a minimum, while for feedlots VBP+ needs three (3) months’ worth of records before an audit can be conducted.

For beef cattle operations already audited and certified with the VBP+ program, they will need to complete the self-assessment then the VBP+ coordinator will identify and add any additional tasks within the existing annual assessment. That is either a Records Assessment or a Self-Declaration/self-review in the same sequence as with the prior VBP Program.

How does VBP+ align or compare with the McDonalds verified sustainable beef (VSB)?

The McDonalds VSB pilot really helped build momentum towards defining what sustainable beef is. As the pilot wrapped up, and now contributes to the work of the Canadian Roundtable for Sustainable Beef (CRSB), feedback will be gathered into a collective goal. VBP+ is designed to meet what has been developed for sustainability in Canada. And to be flexible enough to adjust as the CRSB moves forward with the development of its indicators and verification framework without a lot of interruption.

What is the CRSB?
This is a multi-stakeholder group whose objective is to promote sustainability throughout the Canadian beef industry through three pillars of focus: sustainability benchmarking of environmental, social and economic performance of the beef industry; develop the Certified Sustainable Beef Framework tool to certify beef operations and processors against sustainability standards; and, facilitate sustainability projects to help advance the continuous improvement for sustainability in the Canadian beef industry. (It's about environment, people, animal care, and economics)

How does VBP+ compare with other animal care programs out there?

The program is built in modules so if producers use other equivalent programs, we are not re-inventing the wheel. The CRSB will be developing an equivalency framework to allow for meaningful comparisons between programs and how they align with the CRSB indicators, which will assist in avoiding duplication. There may be some things covered by one program but not another, but those details can be handled in a flexible audit. We have done this in the past with other programming at the farm level and expect to do so again.

Do producers have to be on BIXS?

One area that producers can ensure their operation gets credit is to enroll in BIXS or use a software company that uploads to BIXS. All that is needed is to enroll in BIXS and agree to allow us to release your VBP+ certified status into a protected system that associates VBP+ status to cattle at slaughter. The McDonalds project demonstrated this can be done and great strides were made to make sure the program works seamlessly with the Canadian Cattle Identification Agency. Canada has a great national ID system and the unique opportunity is there to attach an operation’s VBP+ status to the cattle so value chains can source them.

Are you working with other verification/audit programming, for example organic certified and other livestock species on the same farm?

If there are other programs covering a portion or a whole section of what the VBP+ audit covers, we can work with them. The goal is to have auditors cross-trained where needed so only one auditor comes to the farm or feedlot, which is important to producers. We will continue to work with other groups wherever needed.

What makes VBP+ credible versus other programs, what over-sight is attached to it?

VBP+ with its on-farm food safety component meets technical requirements of a protocol designed by the Canadian Food Inspection Agency (CFIA) and provincial governments. Within the CFIA protocol, we are required to meet international ISO-based standards for a conformance management system and 3rd party auditors. VBP+ has a management system to meet the CFIA requirements, and delivery agents contract qualified third party auditors. Further checks and balances are embedded within the work of arms-length delivery agencies as well as over-sight and internal audits from a national level. VBP+ remains a practical system for the producer, but includes a system steeped in international development and delivery standards should we need equivalencies negotiated in future trade agreements and for consumer and retailer confidence.

How does the auditing system work?

Beef cattle operations seeking full VBP+ program certification undergo an on-site validation audit, which is a review of all the "Must Do" practices by a qualified third party auditor. Upon successful completion of an audit and any possible corrective actions, a producer will become certified with the VBP+ program. To maintain certified status, a producer or feedlot operation submits either a sample of records or a self-declaration checklist each year to the provincial delivery agent. The VBP+ provincial coordinator will review and confirm whether program outcomes are met.

What is involved with a 3rd-party audit?

VBP+ maintains independence through an arms-length relationship with cattle groups, and by following CFIA’s requirements for managing conformance systems. This is a set of requirements determined by federal and provincial governments based on several ISO standards for managing certification systems. VBP+ on-farm auditors are considered third party auditors because they work for the on-farm food safety delivery agency, not the producer or Canadian Cattlemen's Association. As well, some audit for ISO-accredited auditing organizations.

Does the producer have to have an Environmental Farm Plan or vaccinate cattle?

The new program does not require an environmental farm plan nor do producers have to vaccinate cattle for biosecurity purposes. If producers have been involved in programs like the Environmental Farm Plan, they will be able to note this in response to the audit interview and for the self-assessment; allowing VBP+ to leverage what has already been done through other programs.

What is the cost to the producer?

Training, registration and audit costs are set by provincial VBP+ delivery agencies - please contact them for specific costs in each province as they do vary.

Who do I contact for more info?

The VBP+ program is supported by a network of coordinators in each province. We invite you to contact the provincial VBP+ coordinator in your region for further insights into what the program can do.

  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

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