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Alberta Beef Producers

The Canadian beef industry developed the national on-farm food safety program called Verified Beef Production Plus (VBP+). In Alberta, the national program was delivered through Alberta Beef Quality Starts Here - a not for profit organization comprised of industry stakeholders dedicated to protecting Alberta’s reputation for producing quality beef. In 2019, delivery of the VBP+ program in Alberta shifted to the Alberta Beef Producers. The goals and outcomes for delivery of VBP+ in Alberta remain the same. 

Our goals are straightforward: 

Alberta’s beef producers already have a reputation for acting responsibly. The Verified Beef Production Plus program takes that to a new and certifiable level.

  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

© 2023 Verified Beef Production Plus - Canadian Cattlemen's Association