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Verified Beef Production Plus (VBP+) is a renewed program focused on giving credit to long time Ontario supporters and welcoming new Ontario producers into the recently enhanced, more comprehensive suite of on farm verifiable practices formerly known as Verified Beef Production and before that Quality Starts Here. Finally we have the attention of Retail thanks to the work of the CRSB.

  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

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