Overview

Alberta Beef Producers

The Canadian beef industry developed the national on-farm food safety program called Verified Beef Production Plus (VBP+). In Alberta, the national program was delivered through Alberta Beef Quality Starts Here - a not for profit organization comprised of industry stakeholders dedicated to protecting Alberta’s reputation for producing quality beef. In 2019, delivery of the VBP+ program in Alberta shifted to the Alberta Beef Producers. The goals and outcomes for delivery of VBP+ in Alberta remain the same. 

Our goals are straightforward: 

• To continually improve the quality of beef
• To increase economic returns to all sectors of the beef industry
• To remain a leader in beef production

Alberta’s beef producers already have a reputation for acting responsibly. The Verified Beef Production Plus program takes that to a new and certifiable level.